Accessibility Statement

Company: BGA Group AB

20 October 2025

Issued by SELMA

 

Compliance status

We firmly believe that the internet should be available and accessible to anyone and are committed to providing a website that is accessible to the broadest possible audience, regardless of ability.

To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with these guidelines helps us ensure that the website is accessible to blind people, people with motor impairments, visual impairments, cognitive disabilities, and more.

This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s user interface and design it to their personal needs. Additionally, the website utilizes an AI-based application that runs in the background and constantly optimizes its accessibility level. This application remediates the website’s HTML, adapts its functionality and behavior for screen-readers used by blind users, and for keyboard functions used by individuals with motor impairments.

Contact the website owner: info@bgastore.uk.

 

Screen-reader and keyboard navigation

Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various behavioral changes, to ensure blind users visiting with screen-readers can read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters the site, they immediately receive a prompt to enter the screen-reader profile so they can browse and operate the site effectively. Here’s how our website covers some of the most important screen-reader requirements:

1.   Screen-reader optimization:

We run a process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA attribute set. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others.

Additionally, the background process scans all of the website’s images. It provides an accurate and meaningful image-object-recognition-based description as an ALT (alternative text) tag for images that are not described. It also extracts text embedded within images using OCR (optical character recognition) technology. To activate screen-reader adjustments at any time, users only need to press the Alt+1 keyboard combination. Screen-reader users also receive automatic announcements to turn screen-reader mode on as soon as they enter the website.

These adjustments are compatible with popular screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack.

2.   Keyboard navigation optimization:

The background process also adjusts the website’s HTML and adds various behaviors using JavaScript code to make the website keyboard-friendly. This includes:

  • The ability to navigate the website using the Tab and Shift+Tab keys.
  • Using dropdown menus with the arrow keys and closing them with Esc.
  • Triggering buttons and links using the Enter key.
  • Navigating between radio and checkbox elements using the arrow keys and filling them in with the Spacebar or Enter key.

Additionally, keyboard users will find content-skip menus available at any time by pressing Alt+2, or as the first element of the website when navigating with the keyboard. The background process also handles triggered popups by moving keyboard focus to them as soon as they appear, preventing focus from leaving the popup.

Users can also use shortcuts such as:

  • M = menus
  • H = headings
  • F = forms
  • B = buttons
  • G = graphics (to jump to specific elements)

 

Disability profiles supported on our website

  • Epilepsy Safe Profile: this profile enables people with epilepsy to safely use the website by eliminating the risk of seizures caused by flashing animations and risky color combinations.
  • Vision-Impaired Profile: this profile adjusts the website so that it is accessible to the majority of visual impairments such as degrading eyesight, tunnel vision, cataract, glaucoma, and others.
  • Cognitive Disability Profile: this profile provides various assistive features to help users with cognitive disabilities such as autism, dyslexia, cognitive processing difficulties, and others focus more easily on essential elements.
  • ADHD-Friendly Profile: this profile significantly reduces distractions and noise to help people with ADHD and neurodevelopmental disorders browse, read, and focus on the essential elements more easily.
  • Blind Users Profile (screen-readers): this profile adjusts the website to be compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack. A screen-reader is installed on the blind user’s computer, and the website is compatible with it.
  • Keyboard Navigation Profile (motor-impaired): this profile enables persons with motor impairments to use the website with the keyboard’s Tab, Shift+Tab, and Enter keys. Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.

 

Additional UI, design, and readability adjustments

  • Font: users can increase and decrease size, change font family, adjust spacing, alignment, line height, and more.
  • Color contrast: users can select various color contrast profiles such as light, dark, inverted, and monochrome. Additionally, users can swap color schemes for titles, text, and backgrounds with over seven different color options.
  • Animations: users with epilepsy can stop all running animations with a single click. Interface-controlled animations include videos, GIFs, and CSS flashing transitions.
  • Content highlighting: users can choose to emphasize important elements such as links and titles. They can also choose to highlight only focused or hovered elements.
  • Audio muting: users with hearing devices may experience headaches or other issues due to automatic audio playback. This option lets users mute the entire website instantly.
  • Cognitive assistance: we utilize a search engine linked to Wikipedia and Wiktionary, allowing people with cognitive disorders to decipher meanings of phrases, initials, slang, and more.
  • Additional functions: users can change the cursor color and size, use a print mode, enable a virtual keyboard, and access many other features.

 

Assistive technology and browser compatibility

We aim to support as many browsers and assistive technologies as possible, so users can choose the tools that best fit their needs with as few limitations as possible. Therefore, we have worked extensively to support all major systems that make up over 95% of the user market, including:

  • Google Chrome
  • Mozilla Firefox
  • Apple Safari
  • Opera
  • Microsoft Edge
  • JAWS and NVDA (screen-readers), for both Windows and Mac users.

 

Notes, comments, and feedback

Despite our very best efforts to allow everybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or do not yet have an adequate technological solution to make them accessible. However, we are continually improving our accessibility, adding, updating, and improving options and features, as well as developing and adopting new technologies. All this is aimed at reaching the optimal level of accessibility as technology advances.

If you wish to contact the website owner, please use the following email address.

For questions, feedback, and support: info@bgastore.uk.